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Posts tagged ‘national breast cancer foundation’

Pink Watch 2: Yogurt, cereal, shrooms and cheesy goodness

October 14th, 2010

Lisa Dawson

This is the second in a series of posts that take a closer look at some of the pink ribbon branded products in stores right now (last week’s post featured some unusual products). Nice to see another yogurt company entering the mix, also some good use of Facebook and MySpace in campaigns. Read more

Pink Watch: Unusual pink ribbon products

October 6th, 2010

Lisa Dawson

Car Freshner

October: Halloween. Football. And pink ribbon merchandise.

Ever wonder how much of the revenue from those pink ribbon branded products in the stores actually makes it to breast cancer programs? I do. About a week ago, I started snapping pictures and reading the packaging of products I run across to see if I could tell how much money is being donated to which organizations. As you can imagine, I’ve collected quite a few pictures.

The first in my “pink watch” series of posts features some products you wouldn’t typically associate with breast cancer. Please let me know if you see any unusual pink products out there… I’d love to add them to my list! Read more