Posts from the ‘Pink Products’ Category
November 3rd, 2010
My third Pink Watch post plunges into the world of beverages. Everyone knows water is essential to good health, but I’ve also included juice, iced tea, and an alcoholic beverage. The debate around alcohol and breast cancer could take up a whole series of posts on its own, and I’m just not going there right now (maybe later). I decided to include Mike’s because I was interested in what a relatively small, local company is doing to raise awareness for a disease that cost them a dear colleague. Read more
October 14th, 2010
This is the second in a series of posts that take a closer look at some of the pink ribbon branded products in stores right now (last week’s post featured some unusual products). Nice to see another yogurt company entering the mix, also some good use of Facebook and MySpace in campaigns. Read more
October 6th, 2010
October: Halloween. Football. And pink ribbon merchandise.
Ever wonder how much of the revenue from those pink ribbon branded products in the stores actually makes it to breast cancer programs? I do. About a week ago, I started snapping pictures and reading the packaging of products I run across to see if I could tell how much money is being donated to which organizations. As you can imagine, I’ve collected quite a few pictures.
The first in my “pink watch” series of posts features some products you wouldn’t typically associate with breast cancer. Please let me know if you see any unusual pink products out there… I’d love to add them to my list! Read more
October 5th, 2010
It’s October and you know what that means… we’re being inundated with pink!
A few months ago I wrote a post on pinkwashing, and have continued to be selective in my purchase of pink ribbon products. I have to admit, the sheer volume and variety of pink products worn by 3-Day walkers can generate some serious pink ribbon envy. Still, I had to wonder how much of the revenue from those products actually make it to breast cancer programs? I was thinking about this last weekend during a trip to Target and decided, just for fun, to stop and take pictures of the pink products I ran across, and read the packaging to see if I could tell how much money is being donated to which organizations.
Turns out there seem to be three primary beneficiaries of these programs – The Breast Cancer Research Foundation, The National Breast Cancer Foundation, Inc. and Susan G. Komen for the Cure. For some reason I thought there’d be more. When the packaging didn’t spell it out, I figured I’d look online to see if there was more information on the company web sites. After digging a bit I was able to find some, even more so on two of the three non-profit organization sites (see below). On a lark, I decided to call or email several of the companies (including one very, very large company) and was pleasantly surprised at how responsive they were to my request for additional information.
That initial trip and a subsequent trip to the grocery store have generated enough photos for a series of posts that I’ll start tomorrow. I’m calling it PinkWatch, and would love suggestions for interesting products to feature.
Here are the non-profit partner links I found: