My third Pink Watch post plunges into the world of beverages. Everyone knows water is essential to good health, but I’ve also included juice, iced tea, and an alcoholic beverage. The debate around alcohol and breast cancer could take up a whole series of posts on its own, and I’m just not going there right […]
This is the second in a series of posts that take a closer look at some of the pink ribbon branded products in stores right now (last week’s post featured some unusual products). Nice to see another yogurt company entering the mix, also some good use of Facebook and MySpace in campaigns.
Ever wonder how much of the revenue from those pink ribbon branded products in the stores actually makes it to breast cancer programs? I do.
It’s October and you know what that means… we’re being inundated with pink merchandise!
I bet everybody’s done it: Made a purchase in part because some of the proceeds went to a particular cause. I’ll admit to some pink kitchen gadgets, running gear, two lovely champagne flutes, and one of my favorite watches. Have I been pinkwashed?