I just read Kivi Leroux Miller’s excellent assessment of the (presumably unintended) consequences of Komen’s decision to implement a new policy: The Accidental Rebranding of Komen for the Cure.
Komen for the Cure, it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity.
Kivi talks about Komen’s dead silence following the news about Planned Parenthood, when they could have been thoughtful and proactive with communications regarding their new policy.
By not responding at all to the overwhelming negativity being thrown their way, and continuing to pretend that this has nothing to do with a red-hot social issue, they are alienating a big part of their constituency.
Yep, Komen completely dropped the ball.
This is what’s most frustrating. I know a lot of pro-choice women who support both their local Komen affiliates and Planned Parenthood chapters. We recognize the value of the programs and services funded by Komen. We’re passionate about finding a way to stop breast cancer from killing 40,000 women a year. We want to work with Komen, but Komen has to work with us.
